Modernising Eu Yan Sang
But group CEO Aaron Boey recognises that he is up against deeply rooted family practices while making the change
Singapore
SINCE his appointment as Eu Yan Sang's group chief executive in 2017, Aaron Boey has been working to steer the 140-year-old tradition-steeped company towards modernisation.
As an outsider taking over the reins, Mr Boey recognises that his responsibilities are delicate - he is up against deeply rooted family practices while making the change.
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