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Multi-million-dollar marketing budget may get top-up if needed
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Annabeth Leow
Published Wed, Jul 22, 2020 · 09:50 PM
Singapore
SINGAPORE is prepared to extend the budget for its S$45 million domestic tourism campaign if needed, its tourism bureau head has said.
"SingapoRediscovers", as the nine-month push is called, is the Singapore's third crisis-era initiative to lift the tourism industry - although it is the first to prioritise the local dollar.
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