STB chief aims to grow, anchor Mice events for the long haul

Singapore

THE government wants to bring in the world's top conferences and exhibitions to Singapore, but it's not just a numbers game.

Rather, said Singapore Tourism Board (STB) chief executive Keith Tan, it is far better to see how best to grow and anchor these events here for the long haul, and ensure the foreign delegates themselves have such a memorable experience that they will return - be it for work or leisure - in future.