New York

A WEAK luxury market may be making some developers nervous. But the developers of 35 Hudson Yards, a 72-storey condo-hotel-office hybrid where sales of 143 luxury apartments will start in mid-March, are confidently predicting a speedy one-year sellout.

"It's not just a building," said Stephen M Ross, chairman of the Related Cos, which has partnered with the Oxford Properties Group on the project. "You're really buying into a lifestyle. Everything you want is right here." He was referring to other pieces of the Hudson Yards puzzle that will also soon be coming online, including a shopping centre with upscale tenants like a Citarella market and restaurants from chefs Thomas Keller and David Chang, and the much-anticipated Shed, an interdisciplinary performance space that aims to add to the city's cultural landscape the way Lincoln Center did in the 1960s.