UOB targets emerging affluent customers with personalised investment services

Singapore

UNITED Overseas Bank (UOB) is targeting younger affluent customers with its latest wealth banking branch model at Faber House in Orchard Road that offers them personalised investment services.

Singapore's third largest bank said on Monday that it will provide these "emerging affluent" customers with investment know-how through investment advisory tools, as well as connecting them with investment advisors - a level of service usually accessed by the private banking segment.