Taking the 4R way to a green future

THIS WEEK'S TOPIC: How can Singapore become a zero-waste nation? How is your organisation contributing towards the vision - and what are the costs and benefits involved?

Phil Teeman CEO Dentsu Aegis Network Singapore & Southeast Asia

We need a mindset shift for people to think about living "greener" and create a ripple effect by bringing together individual actions that are currently disjointed. Businesses and marketers need to lead the sustainability conversation with clients, employees and their wider communities. In order to start that process, we implemented Plastic-Free initiatives at our APAC headquarters in Singapore and reached out to local cafes and restaurants to encourage them to switch to environmentally friendly options. Centennials - the future workforce and next-generation consumers - are increasingly eco-conscious. Businesses that prioritise sustainability will be able to better retain talent, reach new audiences and achieve stronger growth in the future.