It started with the Brazilian wax, popularised by the Spa Esprit Group's Strip outlets. Now its founder Cynthia Chua has gone a step further - or should we say lower - in creating skincare for women's private parts. She's just launched a new grooming brand coyly named Two L(I)PS - with its hero product being possibly the world's first activated charcoal mask for the vulva. Blackout Mask is a sheet mask designed to detox, smooth, brighten and hydrate all in one step. It's infused with a rich cocktail of organic botanical ingredients, such as White Licorice, Cornflower, Elderberry, Chamomile, Ylang-Ylang and Aloe Vera. It not only rejuvenates and brightens skin dulled by friction and chaffing, but also boosts lymphatic drainage and freshens the area through the use of activated charcoal. And, above all, it's about encouraging women not to be shy about their bodies, but to take care of every single part of it.

Priced at S$25 a mask or S$110 for a box of five (introductory price until Sept 30), the mask is available at all Strip Outlets or www.twolips.vip.