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DBS banking on platforms instead of pipelines
It launches S$30 million branding campaign with 'live more, bank less' tag line; CEO says future of banking lies in banks embedding their services in 'ecosystems'
Add BT as a preferred sourcePublished Tue, May 15, 2018 · 09:50 PM
Singapore
DBS's latest investment in retail marketplace Carousell comes as banking can no longer be a matter of managing pipes, but has to work by plugging into lifestyles in an "invisible" way, said DBS CEO Piyush Gupta.
Mr Gupta's comments came as Singapore's largest bank - which is celebrating its 50th anniversary this year - on Tuesday launched a S$30 million branding campaign that aims for a "live more, bank less" approach.
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