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90th Oscars show draws smallest-ever US TV audience
Add BT as a preferred sourcePublished Tue, Mar 6, 2018 · 09:50 PM
Los Angeles
THE Academy Awards attracted its smallest US television audience ever on Sunday, according to Nielsen data reported by Walt Disney's ABC network, tracking a similar slide for other recent award shows and sports events.
Live TV broadcasts remain relatively attractive for advertisers because watchers cannot skip commercials, with prices for Oscars ad spots climbing despite 2017 viewership, which was the smallest in nine years.
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