Taking ideas to new highs

LAST Friday, while on board a Jetstar Asia flight to Bangkok for a weekend getaway, I had my nose buried in the airline's inflight magazine. It was routine for me: I believe that beneath the wrinkled wornness of every magazine's cover, there is always something to be learnt.

That day, I discovered the "High Altitude Conference". It read like a standard tech conference at first, boasting the usual hallmarks such as a keynote speaker segment, quick-fire speeches, and a pitching and networking session.

Only it was way cooler than that.