Moncler bids farewell to catwalk with eight new collections

Milan

THE traditional catwalk show is dead and the way forward is to attract customers with new products each month, the chairman of Moncler said, as the luxury group kicked off Milan fashion week by revealing not one, but eight new collections.

The Italian clothing designer wowed the fashion crowd on Tuesday with a big reveal of the eight collections, hidden in silver-clad cave-like spaces inside a warehouse on the outskirts of Milan and draped on mannequins, hung from the ceiling, and projected on giant mirrors, rather than worn down a catwalk.