Katzenberg guns for mobile TV mash-up of HBO and YouTube

Los Angeles

JEFFREY Katzenberg, the veteran studio chief behind some of Hollywood's most beloved animated features, is betting that people want their entertainment in bite-size portions.

But nobody knows how much they're willing to chew. Mr Katzenberg is creating a new startup, tentatively titled NewTV, that will produce short-form, high-end content and bring it to mobile devices, he has said at several conferences and in the occasional interview.