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Adidas wins World Cup race, but Nike kicks back at ground level
Published Tue, Dec 5, 2017 · 09:50 PM
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Frankfurt
WHEN Sami Khedira suits up to defend Germany's World Cup title in Russia next summer, his jersey will bear the three-bar logo of Adidas, which sponsors the team. But look at Khedira's feet, and you'll see Nike's swoosh on his Magista Obra II shoes.
The star midfielder is emblematic of a strategic shift in the decades-old sneaker wars.
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