Sky may not be the limit for live TV rights
Sport braces for global broadcasting revolution as Amazon and Facebook take on Sky and BT Sport
London
THE bulging wallets of Amazon and Facebook could drive up the cost of TV rights for the next English Premier League (EPL) deal. This is as sport braces for a global broadcasting revolution. Sky and BT shelled out more than £5 billion (S$9 billion) for the privilege of keeping the jewel in the crown of British sports broadcasting for three seasons from 2016-17 but the new kids on the block are flexing their muscles.
Manchester United executive vice-chairman Ed Woodward is expecting a change in dynamic when it comes to bidding for TV rights, with non-traditional players vying to enter the European football market. He said recently that anecdotally, there was strong interest the last time the EPL contract was up for grabs and also interest in the European Champions League and the Europa League.
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