The recipe of success for no-frills dining
From a single eatery with 9 workers, Dian Xiao Er overcomes challenges to expand into a chain of 12 Chinese restaurants with 400 staff
Add BT as a preferred source
ROASTED with a myriad of herbs and spices, Dian Xiao Er's signature dish, the herbal roast duck, is a feast for both the eyes and the mouth. The chain of Chinese restaurants came about 15 years ago when its founder, Samuel Yik, identified a gap in the Chinese casual dining market and set up Dian Xiao Er.
Since then, the brand has been working its way through the stomachs and hearts of its customers with its no-frills approach to quick and affordable Chinese dining.
To emphasise the importance of good service, the name Dian Xiao Er, meaning "waiter" in Mandarin, was chosen to symbolise a resting stop for customers to enjoy a meal. This also adds a personal touch in creating a friendly atmosphere for customers to interact and build relationships.
Copyright SPH Media. All rights reserved.
