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Google offers to auction off shopping ad spots to rivals
Published Tue, Sep 19, 2017 · 09:50 PM
Brussels
GOOGLE has offered to display rival comparison shopping sites via an auction, as it aims to stave off further EU antitrust fines, four people familiar with the matter said.
Google is under pressure to come up with a big initiative to level the playing field in comparison shopping, but its proposal was roundly criticised by competitors as inadequate, the sources said.
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