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Apple under pressure to dazzle as market for smartphones slows
Published Sun, Aug 20, 2017 · 09:50 PM
San Francisco
AS Apple and Samsung gear up to launch new flagship smartphones, the market leaders are seeking a wow factor that can help them fend off challenges from rising Chinese-based manufacturers.
Apple is under particular pressure to dazzle as the culture-changing California iPhone maker looks for a way to maintain its image as an innovation leader in a global market showing signs of slowing.
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