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Lower density regions to lead consumer growth in Asean
Nielsen and AlphaBeta report advocates granular approach in considering consumer markets
Add BT as a preferred sourcePublished Wed, Jul 5, 2017 · 09:50 PM
Singapore
IT is not densely populated mega-cities, but less populous "middleweight" regions that will be the main drivers of growth in Asean's consumer markets for up to 2030, said a report by performance management company Nielsen and economic strategy firm AlphaBeta.
The report, titled "Rethinking Asean", said while cities like Jakarta, Manila, and Bangkok are important consumer markets, they do not dominate Asean's consumer demand.
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