Facebook's Oculus cuts price of virtual reality set, matching rival Sony

San Francisco

OCULUS, the virtual reality company owned by Facebook Inc, is temporarily cutting the price of its hardware, as the industry tries to figure out why the technology for immersive games and stories has not taken off among consumers.

Oculus is cutting the combined price of its Rift headset and Touch controllers to US$399 for six weeks beginning on Monday, said Jason Rubin, the company's vice-president for content. That matches the price of another virtual reality set, PlayStation VR, made by Sony Corp.