Big-spending Aussies embody Thailand's new tourism strategy
Bangkok eyes a minimum increase in revenue instead of arrival numbers, longer stays and higher daily spending
Bangkok
THAILAND is now so popular for holidays that almost 35 million foreign tourists - equivalent to half the country's population - are expected this year.
As the influx gets harder to manage, the government is shifting strategy. It's now targeting a minimum increase in tourism revenue of about 5 per cent annually instead of a particular number of visitors, Tourism Minister Kobkarn Wattanavrangkul said. That means encouraging longer stays and higher daily spending, a mix the typical Australian holidaymaker exemplifies, she said.
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