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Sports bra reveals cleavage between fashion retailers
Lululemon suing Under Armour over copyright amid fast-growing market
Published Tue, Jul 18, 2017 · 09:50 PM
Washington
THE battle for a better bra is heading to court.
Lululemon Athletica is suing Under Armour for allegedly copying a sports bra design, showing just how critical it has become for retailers to reinvent the ubiquitous undergarment. According to Lululemon, its US$52 Energy Bra - which has four straps that criss-cross in the back - "does it all". Which is why, the Vancouver-based company says, it's suing rival Under Armour for patent and trademark infringements.
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