Apple's next big thing is augmented reality
iPhone maker forms a team as it embarks on ambitious bid to bring the technology to people like smartphones
San Francisco
TIM Cook has talked up a lot of technologies since becoming Apple Inc's chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Mr Cook quite like augmented reality (AR), which overlays images, video and games on the real world.
Mr Cook has likened AR's game-changing potential to that of the smartphone. At some point, he said last year, we will all "have AR experiences every day, almost like eating three meals a day. It will become that much a part of you". Investors impatient for Apple's next breakthrough will be happy to know that Mr Cook is very serious about AR.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Brokers’ take: DBS cuts Venture Corp price target after Q1 earnings miss
Garmin’s Q1 results beat on strong demand for fitness, auto products
Foxconn’s musical chairs sound like punk rock
US sets up board to advise on safe, secure use of AI
Regulate AI? How US, EU and China are going about It
Meta’s results are best viewed through rose-tinted AI glasses