Snap shoots for the sky, but promises little in US$3b IPO pitch

San Francisco

SNAPCHAT owner Snap Inc shot the opening salvo in its US$3 billion initial public offering on Thursday, outlining aggressive expansion plans but offering new investors no say on how the company is run and no promise of profits.

Snap's publication on Thurs-day of its IPO registration document sets the stage for its upcoming marketing campaign to convince investors to look past its widening losses and the firm grip of its founders, and focus on its rapid growth of active users.