In the era of Trump, US companies must navigate a minefield

Washington

STARBUCKS promises to hire 10,000 refugees? President Donald Trump's supporters call for a boycott. Uber allegedly takes advantage of the president's anti-immigration decree to drum up business? Users unsubscribe from the app en masse.

Mr Trump's election has laid bare the deep divisions of American society, a discord that has forced many businesses to walk a fine line to avoid alienating consumers.