Netflix plans new toys, merchandise based on hit TV shows

Los Angeles

NETFLIX Inc is plotting a move into the toy business. The world's largest paid video service is looking to hire an executive to oversee the licensing of shows for books, comics and toys, and forge partnerships with retailers, according to a job posting on the company's website.

Netflix has also asked partners for a share of consumer products made off shows released by Netflix but owned by other TV studios, according to people familiar with the talks who asked not to be identified discussing private matters.