Beauty in the eye of the beholder

Most of us have only heard of big overseas brands when it comes to beauty products, but Karine Estelle Cheong, founder of local skincare range Klarity, intends to change this.

HOW DID YOUR COMPANY BEGIN?

I started out in the human resources (HR) sector for about three years. One day, I took a trip to South Korea and saw how people there radiated confidence and beauty. I realised that this came from having good skin from using quality yet affordable skincare products. This prompted me to set up my own company, Secretive Pte Ltd, so that I could bring these products in.