Hyundai gets rid of US chief, seeks to boost sluggish growth
Response to its luxury brand Genesis, introduced four months ago, has been underwhelming
New York
JUST four months ago, Hyundai Motor was celebrating a key achievement - the introduction of a new line of luxury cars sold under the name Genesis.
Supported by a multimillion-dollar NFL promotional campaign, Genesis had been an ambitious bid to join the likes of Mercedes-Benz and BMW in the highest echelons of the car industry. And it was meant to rekindle growth for once-hot Hyundai, which has cooled considerably in recent years.
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