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Hyundai gets rid of US chief, seeks to boost sluggish growth
Response to its luxury brand Genesis, introduced four months ago, has been underwhelming
Add BT as a preferred sourcePublished Thu, Dec 22, 2016 · 09:50 PM
New York
JUST four months ago, Hyundai Motor was celebrating a key achievement - the introduction of a new line of luxury cars sold under the name Genesis.
Supported by a multimillion-dollar NFL promotional campaign, Genesis had been an ambitious bid to join the likes of Mercedes-Benz and BMW in the highest echelons of the car industry. And it was meant to rekindle growth for once-hot Hyundai, which has cooled considerably in recent years.
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