Kimberly-Clark uses e-commerce capabilities for further growth

Singapore

E-COMMERCE is proving an important source of sales for consumer products giant Kimberly-Clark as it sees a significant amount of incremental growth coming through such platforms.

The multinational corporation (MNC) - which is behind household brands such as Kleenex, Huggies and Kotex - today derives more business from e-commerce for some of its product categories than from brick-and-mortar stores. It is also building up its e-commerce capabilities by leveraging on digital innovations.