New York

WITH a price tag of US$15,950, the new Carrera Heuer-02T wristwatch from TAG Heuer - a brand often associated with "starter" Swiss luxury watches under US$3,000 - may strike budget- minded consumers as "mind boggling", as one watch site, Monochrome, put it; perhaps even "incredible", in the words of another, Hodinkee.

An entry-level timepiece for the price of a factory-fresh Japanese subcompact? I'll take the Honda.