British retailers invite rival brands to fill their empty spaces

London

As online deliveries surge and shop sales fall, Britain's retailers are looking to refit their once-bustling superstores with new attractions such as rivals' fashion brands to fill empty spaces and keep shoppers coming through the door.

In a shift in strategy aimed at making the space profitable and avoiding store closures, retailers such as Tesco have also started experimenting with gyms and children's play areas to entertain customers.