Uber cuts prices in 80 North American cities

San Francisco

UBER Technologies has dropped prices in 80 North American cities starting on Saturday. The ride-hailing company hopes the move will increase demand in a seasonally slow month.

Uber said it cut prices in Los Angeles and San Francisco by 10 per cent, Houston by 20 per cent, and Richmond, Virginia, by 15 per cent. Prices in some cities, including New York and Chicago, will remain unchanged for now. Fare reductions will eventually be extended to 100 cities, the company said. "We believe in price cuts when demand slows down," said Andrew Macdonald, a regional general manager for Uber.