PayPal, peers target millennial shoppers with 'easy payment' plans

Washington

CONSUMERS trolling Shop.com may have noticed a marketing hook more often associated with big-box stores like Best Buy than an online retailer. Under the product description for a Dell Inspiron laptop there's a PayPal Credit button that says: "Enjoy Easy Payments."

The company is offering consumers a choice between buying the machine outright for a discount - or stretching the payments over nine months.