Mobile technology and targeted marketing barge in on holidays

London

THUMBING through guidebooks for restaurant and shopping tips while on holiday could soon be a thing of the past, thanks to mobile travel technology that knows where you are and what you like and can ping you personalised recommendations.

People are increasingly turning to their mobile phones to book flights, hotels and make other travel-related purchases, with US$96 billion, or 12.5 per cent of global online travel sales, made via the devices in 2014, according to a report by Euromonitor International.