Washington

THE July launch of Jet.com was perhaps one of the most highly anticipated retail debuts in years. The new e-commerce site, founded by Diapers.com veteran Marc Lore, is among the most well-funded startups in history, and its real-time pricing model is unlike any other retailer's.

A little more than a month after Jet began selling to the masses, software provider ChannelAdvisor, used by many retailers that sell on e-commerce marketplaces such as Jet, said that the newcomer has quickly gained traction.