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Influencers with big followings get picky about endorsements

Online stars are being much more selective for fear of appearing to sell out

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Published Tue, Aug 4, 2015 · 09:50 PM

    New York

    RICKY DILLON, 23, who is known for creating quirky online videos, has millions of followers on Instagram and Twitter. His YouTube channel has more than 2.5 million subscribers.

    When he posted a picture on Instagram of two Coca-Cola cans - one with the name Ricky on it, the other with Mr Dillon - many of his followers were ecstatic.

    Social media influencers

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