StanChart warms its durian-loving clients' hearts

Singapore

CUSTOMER loyalty and appreciation form a strong pillar of any company's long-term success. What better way then to boost it than by inviting clients to come together for a treat and to enjoy the all-time favourite local fruit, durian?

This year, Standard Chartered Bank extended its annual durian feast to two days, following overwhelming response last year. Some 1,000 clients converged at Clifford Square next to Clifford Pier on Wednesday evening (and more will come on Thursday evening) to savour three varieties of premium durian: Mao Shan Wang, D24, and Green Bamboo.