US flavour firm bets on natural foods trend to stay

New York

A 28-YEAR-old foodie from the Bronx is a New Jersey company's weapon in its bid to take over the world's flavour market.

With pierced ears and a stylised black Yankees cap cocked to one side of his head, Philip Caputo has a mission to spot trendy ingredients, such as a Korean chilli paste called gochujang, and turn them into flavours that Hagelin Flavor Technologies can sell to industrial food companies.