Airports positioning themselves as luxury brands rather than travel hubs
Munich Airport boasts that it has become 'Europe's first five-star airport'
New York
AS major airports around the world scramble to brand themselves as luxury entities rather than mere transportation centres, some have adopted a star-ranking system, like hotels. It was inevitable.
Munich Airport, calling itself "Bavaria's gateway to the world", boasts that it has become "Europe's first five-star airport". The five-star distinction was awarded in mid- March to the German airport and four other international airports by London air- travel research firm Skytrax, based on surveys completed by more than 13 million fliers in 2014.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Transport & Logistics
Geely, Foretellix partner to jump-start self driving car development
Ferrari posts underwhelming earnings amid flat deliveries
Tesla’s China-made EV sales fall 18% y/y in April
Brokers’ take: SAC Research initiates ‘buy’ on Soilbuild with S$0.04 target
Scoot begins flights with Embraer E190-E2 jet
VinFast’s EV ambitions get a reality check as shares plunge 65%