Realtor.com out to grab Zillow's top spot

Los Angeles

CAN Rupert Murdoch take an online fixer-upper and turn it into a digital real estate profit spinner? We're about to find out.

Mr Murdoch's News Corp plunked down US$864 million in cash and assumed US$88 million in costs in November to acquire Realtor.com's parent company, Move Inc, setting up a testy head-to-head rivalry with the unmatched king of online home sales information, Zillow Group. Zillow has bounded to the top in part because of a feature that includes price estimates for almost every house in America.