SingPost reinvents itself for the digital age
Two years ago, it created SP eCommerce to tap into the Internet retail boom and now has nearly 1,000 clients
Singapore
WHEN a German lingerie brand wanted to sell bras online in Malaysia, it turned to Singapore's nearly 200-year-old national postal service. Singapore Post built a website, developed a marketing strategy, and now delivers packages for the company, Triumph International.
As postage stamps give way to keyboard clicks, SingPost is redefining the role of the letter carrier, by creating a one-stop shop for retailers' e-commerce needs in South-east Asia.
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