Looking for a phone number? Try Truecaller

Stockholm

THE Internet has largely shoved aside the old Yellow Pages commercial phone directories. A Swedish startup called Truecaller aims to do the same for the White Pages personal listings and their online progeny.

While a quick Web search can unearth the phone number, address and much more about most businesses, it's harder to find accurate information about people - especially as millennials abandon landline phones for mobiles, which typically aren't included in directories. "If you go to the White Pages and search for Alan, you'll never find the right Alan," said Truecaller co-founder Alan Mamedi. "That's where we're unique."