Bulgari's Octo watch hits the sweet spot

Singapore

AFTER bombing us with ads of its Octo watch in the past three years, Bulgari's CEO, Jean-Christophe Babin, declares mission accomplished.

You couldn't have missed it. The picture of the elegantly slim, octagonal timepiece with a clean-cut dial was virtually everywhere, in major newspapers and magazines. And, after the long exposure, the image of the watch must have stuck in your memory with this subliminal message: the Octo is not just the mainstay but the face of Bulgari's watch line.