Starbucks tries ritzy store, exotic roastery in Seattle

Seattle

STARBUCKS has opened the first in a line of upscale stores pushing some of the rarest types of coffee from around the world, starting with a Willy Wonka-esque roastery and retail behemoth in the Capitol Hill neighbourhood of Seattle.

The company opened the doors on Friday to its first Starbucks Reserve Roastery and Tasting Room, the flagship location for what executives envision as a chain of at least 100 high-end stores selling only the company's limited reserve coffee.