US magazine gets circulation boost from gift subscriptions

New York

WHILE many people treat the holidays as the perfect time to give the latest iPhone or video game, some gift givers are opting for a more traditional present this year: a subscription to the print magazine The Week.

The magazine, which includes a roundup of news, has been so successful at persuading its subscribers to give the magazine to friends and relatives that gift subscriptions have become a major driver of its total circulation.