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MBA programmes strive to adapt to Digital Age
Across the US, colleges are adding new courses in statistics, data science and A/B testing, which often involves testing web page designs to see which attracts more traffic
Add BT as a preferred sourcePublished Sun, Dec 28, 2014 · 09:50 PM
New York
GREG Pass, the former chief technology officer of Twitter, put the matter succinctly. The MBA, he observed, is "a challenged brand".
That's because the degree suggests a person steeped in finance and corporate strategy rather than in the Digital Age arts of speed and constant experimentation - and in skills like A/B testing, rapid prototyping and data-driven decision making, the bread and butter of Silicon Valley.
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