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StanChart goes the whole distance for Singapore marathon
Bank extends sponsorship for three years with the deal value rising to $10.5m
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Lee U-Wen
Published Mon, Apr 21, 2014 · 10:00 PM
[SINGAPORE] Twelve years after it first started sponsoring the annual Singapore Marathon, Standard Chartered Bank said it would extend its association with the popular event for the next three editions until 2016.
The new title sponsorship deal is worth $10.5 million, higher than the $9.75 million that the bank had committed for the previous three marathons from 2011 to 2013.
The increase, while marginal, was a "well-considered one", said StanChart Singapore chief executive officer Neeraj Swaroop yesterday.
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