Smaller, specialty restaurants in future: Ip
Crystal Jade CEO says his chain may build restaurants that focus on simpler food offerings
[SINGAPORE] A trend in dining is how consumers are preferring smaller, specialty restaurants, said Crystal Jade chairman and CEO Ip Yiu Tung.
"Even for Chinese food, there are more and more small restaurants, not bigger restaurants," Mr Ip told The Business Times.
People are also preferring simpler food, like what the Crystal Jade Kitchen casual dining outlets offer: Cantonese-style noodles, barbecued meats, dim sum, congee and fried dishes.
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