Banks: the new eager beavers on the social media scene

[SINGAPORE] Consider it a "friend" request.

OCBC's new fund transfer service linked to Facebook comes as banks get chummy with mobile banking customers who pledge greater loyalty.

A Bain & Company survey on retail banking customers last year showed that frequent mobile banking users give much higher loyalty scores to their banks than other customers, including those who go to brick-and-mortar branches for their banking needs.