BreadTalk staying fresh to maintain edge

A HOT pink ceiling is not what usually greets the eye when looking up in the boardroom.

But the BreadTalk group isn't your typical company either.

Its audacity in defying convention has propelled the firm to prominence - the guest-list to the grand opening of its international headquarters last Friday read like a who's who of Singapore society, from guest of honour Deputy Prime Minister Tharman Shanmugaratnam to chief executives of banks and corporations.