It’s game on for telcos

FROM Donkey Kong to Pokemon, games have defined the growing-up years (and perhaps beyond) of multiple generations – so much so that they have become an important part of our cultural zeitgeist. With technological advancements, the lines between gaming, sport, art and social activities are blurring further, giving rise to entirely new gaming experiences.

But how are telcos relevant to a global gaming industry that is expected to be worth US$321 billion by 2026? The answer can be found in the cloud.

Realising the full potential of cloud gaming 

Cloud gaming is one of the most significant industry developments, and for good reason too. Like what Spotify and Netflix are to music and content, cloud gaming aims to make a big library of games available and more affordable on low subscription fees on any device with an Internet connection. This would be a gamechanger for an industry that currently relies on expensive gaming consoles and personal computers. Instead, cloud gaming platforms run the software from remote data centres and can be streamed directly from the cloud to your device of choice – desktop, platforms or mobile devices. The promise of cloud gaming is the promise of accessibility. It is able to level the playing field by bringing gaming to people regardless of the device they are using or where they are located in the world. Additionally, it enables seamless cross-play across devices so that you may play your games anywhere, anytime the way you want to.